Bedwin & The Heartbreakers hails out of Tokyo, Japan and was founded in 2003 by designer Masafumi Watanabe. Bedwin draws inspiration from American heritage and flips it in to modern Tokyo-style streetwear pieces that display a deep respect of menswear history.

Recently hosted the “Life On The Street” pop-up shop at The PARK・ING GINZA, we took a moment to chat with Masafumi to learn more about the inspirations and design process behind the brand.

*Content hand-written by Masafumi Watanabe (Bebetan)

“Paramount Quality means pure luxury. This can be interpreted in terms of fabrics, colours, cut, sewing etc. This to me is where I get my full satisfaction, that’s my ultimate goal”